The Travis Scott Burger Meme Phenomenon: How McDonald’s and Internet Culture Intersected
When McDonald’s partnered with hip-hop superstar Travis Scott in September 2020 to release the Travis Scott Meal (featuring the iconic Travis Scott Burger), they created far more than a fast-food promotion. Driven by Gen Z humor, TikTok pranks, and surreal social media culture, the campaign transformed overnight into one of the biggest viral meme phenomena … Read more